Jisoo Brings Magic to Self-Portrait Pre-Fall 2024 Ad

Jisoo, a member of Blackpink, enchants in the Self-Portrait pre-fall 2024 campaign, presented in a setting that’s both personal and indicative of her artistic roots, a Seoul recording studio. Lensed by Yoon JiYong, the images focus on dreamy dresses.

Jisoo for Self-Portrait Pre-Fall 2024 Ad

The collection focuses on versatility, featuring flared silhouettes, guipure lace, and playful denim, narrating a story of feminine strength and delicate detail. Jisoo interprets each type of dress design with a chic ease.

Gee Sun’s art direction further amplifies the intimate atmosphere, juxtaposing the clothing’s soft textures and flowing lines against the studio’s more rigid backdrop. This contrast sets the stage for a visual dialogue between Jisoo’s soft glamour and her professional milieu.

The Self-Portrait Pre-Fall 2024 campaign follows Jisoo’s striking appearance in the brand’s spring advertisements and her dazzling Cartier Trinity jewelry collection showcase.

With this latest campaign, Self-Portrait’s founder and creative director, Han Chong, states, “We decided to shoot her in the recording studio—a place where she feels at home and comes to life—to capture her at her most authentic self.”